The most frequently run advertisements in Shashin Shuho were those for government bonds, savings bonds, and patriotic bonds.
The Japanese government actively issued bonds to raise funds in the private sector during the ongoing series of conflicts, beginning with the Sino-Japanese War and then later the Pacific War.
The China Incident National Bonds were bonds that were issued by the government to finance the costs of the Sino-Japanese War. The bonds came in five different nominal amounts: ¥25 bonds, ¥50 bonds, ¥100 bonds, ¥500 bonds, and ¥1,000 bonds. Later on ¥10 bonds were also issued for those who wanted to purchase lower denomination bonds. As the advertisements presented here show, the sales of the bonds at post offices were often advertised in Shashin Shuho.

The government also employed various other advertising methods to promote the China Incident National Bonds.
Document 1 shows how the Police Bureau, Home Ministry complied with a request from the Director of the Financial Bureau in the Ministry of Finance to ask prefectural administrators to show slide films of advertisements for the China Incident National Bonds.
Document 2 is a document that was used when a draft of the Naniwabushi song for advertising the sales of China Incident National Bonds was sent from the National Debt Bureau of the Bank of Japan to the Army Ministry in accordance with a request from the Ministry of Finance.

Savings bonds were bonds that were able to be issued after the establishment of the Extraordinary Fund Adjustment Law in September 1937. This law was designed to facilitate the investment of private sector funds in the military industry on a priority basis following the breakout of the Sino-Japanese War. Document 3 is the original manuscript signed by the Emperor at the time the Extraordinary Fund Adjustment Law was promulgated. The law stipulated that savings bonds of up to ¥200 million could be issued, with the nominal amount of a certificate not exceeding ¥20 (Article 13). In regards to the redemption of bonds, the law stated that premiums of no more than 150 times of the sales value could be offered through lotteries twice a year (Article 14).

Patriotic bonds were bonds that were able to be issued after the Extraordinary Fund Adjustment Law was amended in March 1940. Document 4 is the original manuscript signed by the Emperor at the time the amended Extraordinary Fund Adjustment Law was promulgated. In accordance with the amended law, patriotic bonds of up to ¥500 million could be issued, with the nominal amount of a certificate not exceeding ¥10 (Article 14-2). The amended law also stipulated that the bonds would basically bear no interest (Article 14-3). In regards to the redemption of the bonds, the law specified that premiums could be offered through a lottery once a year (Article 14-4).

Along with the general public, soldiers, sailors, and public servants were also encouraged to purchase the government bonds and the other types of bonds described above.
Document 5 is a notification prepared by the Secretariat of the Army Ministry in which Army personnel were encouraged to subscribe savings bonds when they first went on sale. The notification included sales information about the initial sales of bonds for which there were specified premiums (such as \1,500 for the first prize). Document 6 is the draft of a document issued by the Chief Secretary of the Cabinet to Ministries in May 1941. The document describes the decision made at the meeting of the Vice Ministers to encourage the workers of each ministry to use as much of they could of their bonuses paid at the end of June to purchase government bonds and other bonds as described above.